Marketing esentials. / Lous Schneider Farese, Grady Kimbrell and Carl A. Woloszyk.
Material type: TextPublisher: New York: McGraw-Hill, 2003Description: xxviii, 772 p: ill 27.5 cmISBN: 0078303974LOC classification: HF5415.F22Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.F22 (Browse shelf) | 1 | Available | 2120/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.F221 (Browse shelf) | 2 | Available | 2121/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.F222 (Browse shelf) | 3 | Available | 2122/12 |
Includes Index.
Contents: Marketing is all around us -- Basic marketing concepts -- The Free enterprise system -- Global economies -- Business and social responsibility -- International trade -- Basic math skills -- Communication skills -- Computer applications and skills -- Interpersonal skills -- Management skills -- Preparing for the sale -- Initiating the sale -- Presenting the product -- Closing the sale -- Using math in sales -- Promotional concepts and strategies -- Visual merchandising and display -- Advertising -- Preparing print advertisements -- Channels of distribution -- Physical distribution -- Purchasing -- Stock handling and inventory control -- Price planning -- Pricing strategies -- Pricing math -- Marketing research -- Conducting marketing research -- Product planning -- Branding , packaging and labeling -- Extended product features -- Entrpreneurial concepts -- Risk management -- Developing a business plan -- Financing the business -- Identifying career opportunities -- Finding and applying for a job.
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