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Global marketing. / Michael R. Czinkota, Ilkka A. Ronkainen.

By: Czinkota, Michael RContributor(s): Ronkainen, Ilkka AMaterial type: Text

TextSeries: The Dryden Press series in marketingPublisher: Fort Worth, TX : Dryden Press, 1996Description: 648 p. : ill. ; 26 cmISBN: 0030106494Subject(s): Export marketingDDC classification: 658.8/48 LOC classification: HF1416.C948

Contents:

Contents: An Overview -- The Global marketing environment -- Developing global readiness -- Global marketing strategy.

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Item type	Current location	Home library	Call number	Copy number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF1416.C948 (Browse shelf)	1	Available		2079/12

Includes bibliographical references and index.

Contents: An Overview -- The Global marketing environment -- Developing global readiness -- Global marketing strategy.

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