Contemporary marketing. / Louis E Boone; David L Kurtz
Material type:
TextPublisher: Mason, Ohio : Thomson South-Western, 2004Edition: 11th edDescription: xliv, 599 p.: ill.; 28cmISBN: 0324185103Subject(s): MarketingLOC classification: HF5415.B63
Contents:
Contents: Designing customer-oriented marketing strategies -- Managing technology and information to achieve marketing success -- Market segmentation and customer behavior -- Product strategy -- Pricing strategy -- Distribution strategy -- Promtional strategy.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.B63 (Browse shelf) | 1 | Available | 2157/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.B631 (Browse shelf) | 2 | Available | 2158/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.B632 (Browse shelf) | 3 | Available | 2159/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.B633 (Browse shelf) | 4 | Available | 2160/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.B634 (Browse shelf) | 5 | Available | 2161/12 |
Includes index.
Contents: Designing customer-oriented marketing strategies -- Managing technology and information to achieve marketing success -- Market segmentation and customer behavior -- Product strategy -- Pricing strategy -- Distribution strategy -- Promtional strategy.
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