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Entrepreneurship and small business management. / Earl C. Meyer, Katheleen R. Allen

By: Meyer, Earl CContributor(s): Allen, Kathleen RMaterial type: TextTextPublisher: Woodland Hills, CA: Glencoe/McGraw-Hill, 2000Description: xvi, 448 p. : illISBN: 0026440687Subject(s): Entrepreneurship | Strategic planningDDC classification: 658.4/21 LOC classification: HB615.M61
Contents:
Contents: Going into business for yourself: What is entrepreneurship -- Your potential as an entrepreneur -- Recognizing opportunity -- Global opportunities -- Researching and planning your venture: Feasibility and business planning -- Market analysis -- Types of business ownership -- The legal environment -- Site selection and layout planning -- Managing marketing strategies: The marketing plan -- The price strategy -- The promotion strategy -- The promotion strategy - developing and managing sales -- Managing your business processes: Preparing and planning to manage -- Managing purchasing and inventory -- Production management and distribution -- Managing operations and staffing -- Managing human resources -- Managing the finances of your business: Financing your business -- Financial management -- Accounting and record keeping -- Growing business: Risk management -- Making your business grow -- Social and ethical responsibility --
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Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HB615.M61(2e) (Browse shelf) 1 Available K/137/137/19
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HB615.M611(2e) (Browse shelf) 2 Available K/138/138/19
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HB615.M612(2e) (Browse shelf) 3 Available K/139/139/19
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HB615.M613(2e) (Browse shelf) 4 Available K/140/140/19
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HB615.M614(2e) (Browse shelf) 5 Available K/141/141/19

Includes index.

Contents: Going into business for yourself: What is entrepreneurship -- Your potential as an entrepreneur -- Recognizing opportunity -- Global opportunities -- Researching and planning your venture: Feasibility and business planning -- Market analysis -- Types of business ownership -- The legal environment -- Site selection and layout planning -- Managing marketing strategies: The marketing plan -- The price strategy -- The promotion strategy -- The promotion strategy - developing and managing sales -- Managing your business processes: Preparing and planning to manage -- Managing purchasing and inventory -- Production management and distribution -- Managing operations and staffing -- Managing human resources -- Managing the finances of your business: Financing your business -- Financial management -- Accounting and record keeping -- Growing business: Risk management -- Making your business grow -- Social and ethical responsibility --

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