Marketing : principles and practice. / Tom Cannon
Material type:
TextPublisher: London : Thomson Learning, 2003Edition: 5th edDescription: xiv, 528 p. : ill.; 25 cmISBN: 1844801152Subject(s): MarketingLOC classification: HF5415.C16| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.C16 (Browse shelf) | Available | 2135/12 | ||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.C162 (Browse shelf) | Available | 2137/12 | ||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.C161 (Browse shelf) | 2 | Available | 2136/12 |
Includes index.
Contents: Marketing today -- Managing the marketing effort -- The Marketing system -- The Case of food marketing -- Offerings and organizations -- Marketing research -- Buyers, consumers and influences -- Marketing analysis -- Marketing information systems and technologies -- Intermediary markets and marketing -- Industrial markets -- The Marketing of services -- Export marketing and overseas trade -- International marketing -- Managing the marketing mix -- Product policy and innovation -- Test marketing -- Price -- Channel management -- Physical distribution management and logistics -- Advertising and sales promotion -- Sales and sales force management -- Marketing communications -- Strategic marketing -- Market planning -- Marketing: the social, ethical and evironmental dimensions.
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