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Introduction to marketing. / John Frain

By: Frain, JohnMaterial type: TextTextPublisher: London : Pitman, 1994Edition: 4th edDescription: ix, 444 p. : ill. ; 25 cmISBN: 1861521472 9781861521477Subject(s): marketingLOC classification: HF5415.F84
Contents:
Contents: Marketing -- Organizational strategy -- Marketing in its context, part 1& 2 -- The Preparation element, part 1& 2 -- The Strategic formula element 2: products and processes, services and ideas -- The Strategic formula element 3: prices and pricing strategy -- The Strategic formula element 4: distribution- function and strategy -- The Strategic formula element 5: promotion-functon and strategy -- The Strategic formula element 6: people -- The Broader base of marketing -- Thoughts on forecasting and marketing planning -- Marketing in the new millennium.
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Includes index.

Contents: Marketing -- Organizational strategy -- Marketing in its context, part 1& 2 -- The Preparation element, part 1& 2 -- The Strategic formula element 2: products and processes, services and ideas -- The Strategic formula element 3: prices and pricing strategy -- The Strategic formula element 4: distribution- function and strategy -- The Strategic formula element 5: promotion-functon and strategy -- The Strategic formula element 6: people -- The Broader base of marketing -- Thoughts on forecasting and marketing planning -- Marketing in the new millennium.

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