Launching new ventures: an entrepreneurial approach. / Kathleen R. Allen.
Material type:
TextPublisher: Boston: Houghton Mifflin 2009Edition: 5th edDescription: xxi, 581 p. : ill. ; 24 cmISBN: 9780547014562; 0547014562Subject(s): New business enterprises -- Management | Small business -- Planning | Business planningLOC classification: HD62.5.A46 Online resources: Contributor biographical information | Publisher description | Table of contents only | Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD62.5.A46(5e) (Browse shelf) | Available | K/144/144/19 |
Includes bibliographical references (p. 557-569) and index.
Contents: Entrepreneurial opportunity: Understanding entrepreneurship -- Preparing for the entrepreneurial journey -- Recognizing and creating opportunity -- Developing a business model -- Feasibility analysis: testing the business concept: Conducting a feasibility analysis -- Analyzing the industry and market -- Analyzing product/service risks and benefits -- The founding team -- Analyzing start-up financials -- The business plan: building a company: Building an effective business plan -- Choosing the legal form of organization -- Incorporating ethics and social responsibility into the business -- Designing an entrepreneurial organization -- Managing operations -- Developing an entrepreneurial marketing plan -- Funding a start-up venture -- Planning for growth and change: Funding a rapidly growing venture -- Planning for growth -- Planning for change -- Case studies --
There are no comments on this title.