Principles and practice of marketing. / David Jobber
Material type:
TextPublisher: London; McGraw- Hill 2004Edition: 4thDescription: xxiv, 942 p.: ill.; 30cmISBN: 007710708X 9780077107086Subject(s): marketingLOC classification: HF5415.J5
Contents:
Contents: Fundamentals of modern marketing thought -- Marketing mix decisions -- Competition and marketing -- Marketing implementation and application.
| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.J5 (Browse shelf) | 1 | Available | 2145/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.J51 (Browse shelf) | 2 | Available | 2146/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.J52 (Browse shelf) | 3 | Available | 2162/12 |
Includes index.
Contents: Fundamentals of modern marketing thought -- Marketing mix decisions -- Competition and marketing -- Marketing implementation and application.
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