Consumer behavior / Leon G. Schiffman, Joseph Wisenblit.
Material type:
TextPublisher: Boston: Pearson, 2015Edition: 11th edDescription: 492 p.: illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780273787136; 0273787136Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8/342 LOC classification: HF5415.32.S35 | Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.32.S35(11e) (Browse shelf) | 1 | Available | K/1554/1554/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.32.S351(11e) (Browse shelf) | 2 | Available | K/1578/1578/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.32.S352(11e) (Browse shelf) | 3 | Available | K/1579/1579/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.32.S353(11e) (Browse shelf) | 4 | Available | K/1626/1626/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.32.S354(11e) (Browse shelf) | 5 | Available | K/1627/1627/19 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY shelves, Shelving location: General Stacks Close shelf browser
| HF1017.B65(11e) Essentials of business statistics. / | HF5415.32.S352(11e) Consumer behavior / | HF5415.32.S353(11e) Consumer behavior / | HF5415.32.S354(11e) Consumer behavior / | HM586.S32(2e) Sociology: a brief introduction. / | HD30.28.D47(7e) Strategic management: text and cases. / | HD30.28.D471(7e) Strategic management: text and cases. / |
Includes indexes.
Contents: Consumers, marketers and technology: Technology-driven consumer behavior -- Segmentation, targeting and positioning -- The consumer as an individual: Consumer motivation and personality -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior: Persuading consumers -- From print and broadcast advertising to social and mobile media -- Reference groups and word-of-mouth -- Consumers in their social and cultural settings: The family and its social standing -- Culture's influence on consumer behavior -- Subcultures and consumer behavior -- Cross-cultural consumer behavior: an international perspective -- Consumer decision-making, marketing ethics and consumer research: Consumer decision-making and diffusion of innovations -- Marketing ethics and social responsibility -- Consumer research --
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