Business research methods. / Boris Blumberg, Donald R. Cooper, Pamela S. Schindler.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.4.B65(3e) (Browse shelf) | 1 | Available | K/071/71/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.4.B651(3e) (Browse shelf) | 2 | Available | K/072/72/19 |
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QA76.76.O63.T111(4e) Modern operating systems. / | QA76.76.O63.T112(4e) Modern operating systems. / | HF5691.L931(6e) Quantitative techniques. / | HD30.4.B651(3e) Business research methods. / | HF1017.A54(11e) Statistics for business and economics. / | HF1017.B65(11e) Essentials of business statistics. / | HF5415.32.S352(11e) Consumer behavior / |
Includes index.
Contents: Essentials of research: The nature of business and management research -- The research process and proposal -- Literature review -- Ethics in business research -- Research methods: Quantitative and qualitative research -- Sampling strategies -- Survey research -- Secondary data and archival sources -- Case studies, qualitative interviews and focus groups -- Observation -- Content analysis and other qualitative approaches -- Experimentation -- Research instruments: Measurement and scales -- Fieldwork: questionnaires and responses -- Writing up and presenting research outcomes -- Statistical background: Data preparation and description -- Exploring, displaying and examining data -- Hypothesis testing -- Measures of association -- Multivariate analysis: an overview --
System requirements: PV w/Pentium based processor; Microsoft Windows 98/2000/XP; Microsoft Windows Internet Explorer 5.5 as default browser, Microsoft Office or equivalent.
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