Business research methods. / Boris Blumberg, Donald R. Cooper, Pamela S. Schindler.
Material type: TextPublisher: Maidenhead, England: McGraw-Hill, 2011Edition: 3rd European edDescription: xix, 503 p. : illISBN: 9780077129972; 0077129970Subject(s): Industrial management -- ResearchDDC classification: 658/.0072 LOC classification: HD30.4.B65Other classification: 85.03Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.4.B65(3e) (Browse shelf) | 1 | Available | K/071/71/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.4.B651(3e) (Browse shelf) | 2 | Available | K/072/72/19 |
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Includes index.
Contents: Essentials of research: The nature of business and management research -- The research process and proposal -- Literature review -- Ethics in business research -- Research methods: Quantitative and qualitative research -- Sampling strategies -- Survey research -- Secondary data and archival sources -- Case studies, qualitative interviews and focus groups -- Observation -- Content analysis and other qualitative approaches -- Experimentation -- Research instruments: Measurement and scales -- Fieldwork: questionnaires and responses -- Writing up and presenting research outcomes -- Statistical background: Data preparation and description -- Exploring, displaying and examining data -- Hypothesis testing -- Measures of association -- Multivariate analysis: an overview --
System requirements: PV w/Pentium based processor; Microsoft Windows 98/2000/XP; Microsoft Windows Internet Explorer 5.5 as default browser, Microsoft Office or equivalent.
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