Forbes greatest business stories of all time. / by Daniel Gross and the editors of Forbes magazine.

By: Gross, Daniel, 1967-Material type: TextTextPublisher: New York : J. Wiley & Sons, c1996Description: vi, 362 p. : ill. ; 24 cmISBN: 0471143146 (cloth : alk. paper)Uniform titles: Forbes. Subject(s): Success in business -- United States -- Case studiesDDC classification: 338.7/0973 LOC classification: HF5386.G779 Online resources: Contributor biographical information | Publisher description | Table of Contents
Contents:
Contents: Robert Moriss: America's first financier -- Cyrus McCormick's reaper and the industrialization of farming -- John D. Rockefeller and the modern corporation -- J.P Morgan saves the country -- Henry Ford and the Model T -- Charles Merrill and the Democratization of stock ownership -- David Sarnoff, RCA and the rise of broadcasting -- Walt Disney and his family- entertainment empire -- John H. Johnson: finding the black consumer -- David Ogilvy and the creation of modern advertising -- Ray Kroc, McDonald's and the fast- food industry -- Betting the company: Joseph Wilson and the Xerox 914 -- Amercian express and the Charge card -- Mary kay Ash and her corporate culture for women -- Intel's mircoprocessor and the computer revolution -- Sam Walton, Wal- Mart and the discounting of America -- William Mcgowan and MCL: a new world of telecommunications -- The Turnaround at Harley- Davidson -- Kohlberg Kravis Roberts & co. and the Leveraged buyout -- William Gates and the Dominance of microsoft.
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Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
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HF5386.G779 (Browse shelf) 3 Available 6452/12

"Byron Preiss Visual Publications book."

Includes bibliographical references (p. [352]-357) and index.

Contents: Robert Moriss: America's first financier -- Cyrus McCormick's reaper and the industrialization of farming -- John D. Rockefeller and the modern corporation -- J.P Morgan saves the country -- Henry Ford and the Model T -- Charles Merrill and the Democratization of stock ownership -- David Sarnoff, RCA and the rise of broadcasting -- Walt Disney and his family- entertainment empire -- John H. Johnson: finding the black consumer -- David Ogilvy and the creation of modern advertising -- Ray Kroc, McDonald's and the fast- food industry -- Betting the company: Joseph Wilson and the Xerox 914 -- Amercian express and the Charge card -- Mary kay Ash and her corporate culture for women -- Intel's mircoprocessor and the computer revolution -- Sam Walton, Wal- Mart and the discounting of America -- William Mcgowan and MCL: a new world of telecommunications -- The Turnaround at Harley- Davidson -- Kohlberg Kravis Roberts & co. and the Leveraged buyout -- William Gates and the Dominance of microsoft.

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