Fundamentals of international business. / Michael R.Czinkota, Ilkka A. Ronkainen and Michael H. Moffett

By: Czinkota,Michael RContributor(s): Ilkka A. Ronkainen | Michael H. MoffettMaterial type: TextTextPublisher: New York: Thomson, 2004Description: xxvii, 388 p: + [various pagings]: illISBN: 9780324259643; 0324259646Subject(s): International BusinessLOC classification: HF1379.C93
Contents:
Contents: Globalization -- Globalization Drivers: Cultural environments -- Global trade environment -- Politics and Laws -- Economic integration -- Global trade and investment: Trade and investment theory: The International economic activity of the nation -- Global finance: Foreign exchange and global financial markets -- Global financial management -- Global operations: Exporting and global expansion -- Global marketing -- Global supply chain -- Managing globally -- The Future.
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Includes index

Contents: Globalization -- Globalization Drivers: Cultural environments -- Global trade environment -- Politics and Laws -- Economic integration -- Global trade and investment: Trade and investment theory: The International economic activity of the nation -- Global finance: Foreign exchange and global financial markets -- Global financial management -- Global operations: Exporting and global expansion -- Global marketing -- Global supply chain -- Managing globally -- The Future.

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