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Business Enterprise. / William M. Pride, Robert J. Hughes and Jack R. Kapoor

By: Pride, William MContributor(s): Hughes, Robert J | Kapoor, Jack RMaterial type: TextTextPublisher: London: Cengage, 2016Edition: 3rd edDescription: xiv, 462 + [various pagings] p.: illISBN: 9781337056878 ; 1337056871Subject(s): Industrial management -- United States | Business enterprises -- United States | BusinessLOC classification: HD70.U5.P68
Contents:
Contents: 1. The Environment of business: Exploring the world of business and economics -- Being ethical and socially responsible -- Exploring global business -- 2. Business ownership and entrepreneurship: Choosing a form of business ownership -- Small business, entrepreneurship and franchises -- 3. Management and organization: Understanding the management process -- Creating a flexible organization -- Producing quality goods and services -- 4. Human resources: Attracting and retaining the best employees -- Motivating and satisfying employees and teams -- 5. Marketing: Building customer relationships through effective marketing -- Creating and pricing products that satisfy customers -- Distributing and promoting products -- 6. Information, accounting and finance: Exploring social media and e-Business -- Using management and accounting information -- Mastering financial management --
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Item type Current location Home library Call number Status Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HD70.U5.P68(3e) (Browse shelf) Available K/378/378/19

Includes index.

Contents: 1. The Environment of business: Exploring the world of business and economics -- Being ethical and socially responsible -- Exploring global business -- 2. Business ownership and entrepreneurship: Choosing a form of business ownership -- Small business, entrepreneurship and franchises -- 3. Management and organization: Understanding the management process -- Creating a flexible organization -- Producing quality goods and services -- 4. Human resources: Attracting and retaining the best employees -- Motivating and satisfying employees and teams -- 5. Marketing: Building customer relationships through effective marketing -- Creating and pricing products that satisfy customers -- Distributing and promoting products -- 6. Information, accounting and finance: Exploring social media and e-Business -- Using management and accounting information -- Mastering financial management --

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