Small business management: launching & growing entrepreneurial ventures./ Justin G. Longenecker ... [et al.].
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD62.7.S63(17e) (Browse shelf) | Available | K/354/354/19 |
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HD62.4.W581(3e) International business: the challenges of globalization. / | HB171.5.M261(7e) Principles of economics. / | HD62.7.B99(7e) Small business management: an entrepreneur's guidebook. / | HD62.7.S63(17e) Small business management: launching & growing entrepreneurial ventures./ | HD70.U5.P68(3e) Business Enterprise. / | HB171.5.B32(8e) Economics: principles and policy. / | HM585.G53(7e) Sociology. / |
Includes bibliographical references and index.
Contents: 1. Entrepreneurship: a world of opportunity: The Entrepreneurial life -- Integrity and ethics: foundations for success in small business -- 2. Starting from scratch or joining an existing business: Starting a small business -- Franchises and buyouts -- The Family business -- 3. Developing the new venture business plan: The Business plan: visualizing the dream -- The Marketing plan -- The Organizational plan: teams, legal structures, alliances and directors -- The Location plan -- Understanding a firm's financial statements -- Forecasting financial requirements -- A firm's sources of financing -- Planning for the harvest -- 4. Focusing on the customer: marketing growth strategies: Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global opportunities for small businesses -- 5. Managing growth in the small business: Professional management and the small business -- Managing human resources -- Managing Operations -- Managing the firm's assets -- Managing risk in the small business -- Cases --
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