The business environment. / Adrian Palmer, Bob Hartley
Material type: TextPublisher: Boston: McGraw-Hill, 2009Edition: 6th edDescription: 624 p.: illISBN: 9780077119720; 007711972XSubject(s): Industrial management | BusinessLOC classification: HD31.P17Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD31.P17(6e) (Browse shelf) | 1 | Available | K/347/347/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD31.P171(6e) (Browse shelf) | 2 | Available | K/353/353/19 |
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Includes index.
Contents: 1. Contexts: What is the business environment -- 2. The Macroenvironment: The Political environment -- The Social and demographic environment -- The Technological and information environment -- The legal environment -- 3. Firms: Types of business organizations -- Business relationships and networks -- Organizational objectives, growth and scale -- The Internal environment -- Corporate responsibility -- 4. Markets: The Principles of market forces -- Distortions to market forces -- The National economic environment -- The International business environment -- 5. Bringing it together: environmental analysis: The Dynamic business environment -- Case studies --
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