International marketing and export management. / Gerald Albaum, Edwin Duerr, Jesper Strandskov.
Material type: TextPublisher: Harlow: New York. : Financial Times/Prentice Hall, 2004Edition: 5th edDescription: xi, 666 p.: ill.; 32cmISBN: 0273686348 (pbk.)Subject(s): Export marketing -- ManagementDDC classification: 658.8/4 LOC classification: HF1416.I8Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416.I8 (Browse shelf) | 1 | Available | 2062/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416.I81 (Browse shelf) | 2 | Available | 2063/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416.I82 (Browse shelf) | 3 | Available | 2064/12 |
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Includes bibliographical references and index.
Contents: International marketing and exporting -- Bases of international marketing -- The International environment -- Export market selection: definition and strategies -- Information for international market(ing) decisions -- Export market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- The Export order and physical distribution -- Organization of international marketing activities.
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