Crafting and executing strategy: the quest for competitive advantage: concepts and cases. / Arthur Thomson, A. J. Strickland, John E. Gamble
Material type:
TextPublisher: New York: McGraw-Hill, 2008Edition: 16th edDescription: 449 p.+ [various pagings]: illISBN: 9780073381244; 0073381241Subject(s): Strategic planning. Strategic planning--Case studiesLOC classification: HD30.28.T53| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.28.T53(16e) (Browse shelf) | Available | K/513/513/19 |
Includes index.
Includes 31 case studies - the Case Collection
Contents: 1. Concepts and techniques for crafting and executing strategy: What is strategy and why is it important? -- Charting a company's direction: vision, and mission, objectives -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position -- Strategies for competing in international markets -- Corporate strategy: diversification nd the multibusiness -- Ethics, corporate social responsibility, environmental sustainability and strategy -- Building an organization capable of good strategy execution -- Managing internal operations -- Corporate culture and leadership -- 2. Cases in crafting and executing strategy:
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