The media student's book / Gill Branston and Roy Stafford.

By: Branston, GillContributor(s): Stafford, RoyMaterial type: TextTextPublisher: London: Routledge, 2006Edition: 4th edDescription: xviii, 576 p. : col. ill. ; 26 cmISBN: 0415371430 (pbk. : alk. paper); 9780415371438 (pbk. : alk. paper)Subject(s): Mass mediaDDC classification: 302.23 LOC classification: P90.B67Online resources: Table of contents only | Publisher description
Contents:
Contents: 1. Key concepts: Interpreting media -- Narratives --Genres and other classifications -- Institutions -- Questions of representation --Ideologies and power -- Industries -- Audiences -- Advertising and branding -- 2. Media practices: Research -- Production organization -- production techniques -- Distribution -- 3. Media debates: Documentary and 'reality TV' -- Whose globalisation? -- 'Free choices' in a 'free market'? -- 4. Reference --
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Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
P90.B67(4e) (Browse shelf) 1 Available K/1973/1973/19
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
P90.B671(4e) (Browse shelf) 2 Available K/1974/1974/19
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
P90.B672(4e) (Browse shelf) 3 Available K/1975/1975/19
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
P90.B673(4e) (Browse shelf) 4 Available K/1976/1976/19
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P90.B67(4e) The media student's book / P90.B671(4e) The media student's book / P90.B672(4e) The media student's book / P90.B673(4e) The media student's book / HD38.5.C691(9e) Managing supply chains: a logistics approach. / HD38.5.C692(9e) Managing supply chains: a logistics approach. / HD38.5.C693(9e) Managing supply chains: a logistics approach. /

Includes bibliographical references (p. 553-561) and index.

Contents: 1. Key concepts: Interpreting media -- Narratives --Genres and other classifications -- Institutions -- Questions of representation --Ideologies and power -- Industries -- Audiences -- Advertising and branding -- 2. Media practices: Research -- Production organization -- production techniques -- Distribution -- 3. Media debates: Documentary and 'reality TV' -- Whose globalisation? -- 'Free choices' in a 'free market'? -- 4. Reference --

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