The practice of public relations. / Fraser P. Seitel
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TextPublisher: Boston, MA: Pearson, 2017Edition: 13th edDescription: xxvii, 423 p. : ill. (color) ; 25 cmISBN: 9781292160054 (pbk.) ; 1292160055 (pbk.)Subject(s): Public relations--United StatesDDC classification: 659.20973 LOC classification: HM1221.S45| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.S45(13e) (Browse shelf) | Available | K/1997/1997/19 | ||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.S451(13e) (Browse shelf) | 2 | Available | K/2105/2105/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.S452(13e) (Browse shelf) | 3 | Available | K/2106/2106/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.S453(13e) (Browse shelf) | 4 | Available | K/2107/2107/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.S454(13e) (Browse shelf) | 5 | Available | K/2108/2108/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.S455(13e) (Browse shelf) | 6 | Available | K/2109/2109/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.S456(13e) (Browse shelf) | 7 | Available | K/2110/2110/19 |
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| HF5821.A245(6e) Advertising and promotions: an integrated brand approach. / | HF5821.A246(6e) Advertising and promotions: an integrated brand approach. / | TS155.D24(5e) Operations management: integrating manufacturing and services. / | HM1221.S451(13e) The practice of public relations. / | HM1221.S452(13e) The practice of public relations. / | HM1221.S453(13e) The practice of public relations. / | HM1221.S454(13e) The practice of public relations. / |
Includes index.
Contents: 1. Evolution: Defining public relations -- The history and growth of public relations -- 2. Preparation/process: Communication -- public opinion -- Management -- Ethics -- The law Research -- 3. The publics: Media -- Social media -- Employee relations -- Community relations -- International consumer relations -- 4. Executive: public relations writing -- integrated marketing communications -- Crisis Management -- Launching a career --
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