Public relations cases. / Darrell C. Hayes, Jerry A. Hendrix, Pallavi Damani Kumar.
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TextPublisher: Boston, MA: Wadsworth/Cengage Learning, 2013Edition: 9th edDescription: xxi, 425 p. : ill.; 23cmISBN: 9781111836825 (pbk.) ; 1111836825 (pbk.)Subject(s): Public relations--United States--Case studies | Publicity--Case studiesLOC classification: HM1221.H46| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.H46 (Browse shelf) | 1 | Available | K/1981/1981/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.H461 (Browse shelf) | 2 | Available | K/1982/1982/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.H462 (Browse shelf) | 3 | Available | K/1983/1983/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.H463 (Browse shelf) | 4 | Available | K/1984/1984/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.H464 (Browse shelf) | 5 | Available | K/2128/2128/19 |
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| HM1206.A873 The roadmap: media in society. / | HM1221.H461 Public relations cases. / | HM1221.H462 Public relations cases. / | HM1221.H463 Public relations cases. / | HM1221.H464 Public relations cases. / | HM1221.P97 Public relations campaigns and portfolio building. / | HN18.3.C731 Comparative social policy: concepts, theories and methods. / |
Includes index.
Contents: 1. Solving public relations problems: Public relations in action -- A public relations process -- 2. Reading major audiences: Media relations -- Social media -- Internal communications -- Community relations -- Public affairs and government relations -- Investor and financial relations consumer relations international public relations -- Relations with special public -- 3. Emergency public relations: Crisis communication -- 4. Integrated marketing communications: Integrated marketing communications --
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