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Advertising, media and society reader. / Edited by Doug Mann

Contributor(s): Mann, DougMaterial type: TextTextPublisher: Ontario: University of Western Ontario, 2013Description: 280 p.: illOther title: Courseware for Sociology - 2275BSubject(s): Mass media | Social aspectsLOC classification: HM1206.A.24
Contents:
Contents: The foundations of consumer society -- Advertising strategies -- The semiotics of advertising -- Critics of advertising --The creative revolution -- Cola wars -- Materialism for and against -- Culture jamming -- Manufacturing content -- Shopping -- The Infantilized consumer --
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Item type Current location Home library Call number Status Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HM1206.A.24 (Browse shelf) Available K/2096/2096/19

Includes index

Ring binding

Contents: The foundations of consumer society -- Advertising strategies -- The semiotics of advertising -- Critics of advertising --The creative revolution -- Cola wars -- Materialism for and against -- Culture jamming -- Manufacturing content -- Shopping -- The Infantilized consumer --

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