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Global marketing, Part 2. / Michael Pearce

By: Pearce, MichaelContributor(s): Ivey Business SchoolMaterial type: TextTextSeries: Publisher: London, Ontario: Ivey Business School, 2013Description: [various pagings].: illOther title: MBA 9438 - 2013/2014 - ElectiveSubject(s): International marketingLOC classification: HF1416.P35
Contents:
Contents: Introduction iSnack 2.0: the new vegemite -- Sony ALBO: the world’s first entertainment robot -- Note on marketing performance Assessment -- Measuring marketing’s worth -- Online metrics: what are you measuring and why? -- The London 2012 olympic games -- The battle for China’s good-enough market -- How global brands compete -- A grassroots approach to emerging market customers -- Luxury for the masses -- Serving the world’s poor profitably --- How GE is disrupting itself -- Chateau margaux : launching the third wine -- Kaskazi network Ltd (A) -- Distortions and deceptions in strategic decision -- Have you restructured global success? -- Building a company without borders – The forgotten strategy – Unilever’s Butter beater – (Product) red (A) -- The art of Woo: Selling your ideas to the entire organization -- Turning great strategy into great performance -- Finding the right place to change -- The pizza public company (A) -- When social issues become strategic -- Nestle and the infant food controversy (A) --
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Item type Current location Home library Call number Vol info Status Notes Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF1416.P35 (Browse shelf) GLO/Pea Available Part of Ivey Collection. Shelved alphabetically by title K/1694/1694/19

Contents: Introduction iSnack 2.0: the new vegemite -- Sony ALBO: the world’s first entertainment robot -- Note on marketing performance Assessment -- Measuring marketing’s worth -- Online metrics: what are you measuring and why? -- The London 2012 olympic games -- The battle for China’s good-enough market -- How global brands compete -- A grassroots approach to emerging market customers -- Luxury for the masses -- Serving the world’s poor profitably --- How GE is disrupting itself -- Chateau margaux : launching the third wine -- Kaskazi network Ltd (A) -- Distortions and deceptions in strategic decision -- Have you restructured global success? -- Building a company without borders – The forgotten strategy – Unilever’s Butter beater – (Product) red (A) -- The art of Woo: Selling your ideas to the entire organization -- Turning great strategy into great performance -- Finding the right place to change -- The pizza public company (A) -- When social issues become strategic -- Nestle and the infant food controversy (A) --

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