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New products management. / Merle Crawford, Anthony Di Benedetto.

By: Crawford, C. MerleContributor(s): Di Benedetto, C. AnthonyMaterial type: TextTextPublisher: New York: McGraw-Hill, 2015Edition: 11h edDescription: xx, 588 p. : illISBN: 9789814577106; 9814577103; 0073529885Subject(s): New products -- ManagementDDC classification: 658.5/75 LOC classification: HF5415.153.C72 Online resources: Table of contents only
Contents:
Content: 1. Overview and opportunity identification/selection: The strategic elements of product development -- The new products process -- Opportunity identification; strategic planning for new products -- 2. Concepts generation: Creativity and the product concept -- Finding and solving customers’ problems -- Analytical attributes approaches; introduction and perceptual mapping -- Analytical attributes approaches; trade-offs analysis and qualitative techniques -- 3. Concept/project evaluation: The concept evaluation system – concept testing -- The full screen -- Sales forecasting and financial analysis -- Product protocol -- 4. Development: Design -- Development team management -- Product use testing -- 5. Launch: Strategic launch planning -- Implementation of strategic plan -- Market testing -- Launch management -- Public policy issues --
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Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF5415.153.C72(11e) (Browse shelf) 1 Available K/1615/1615/19
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF5415.153.C721(11e) (Browse shelf) 2 Available K/1616/1616/19
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF5415.153.C722(11e) (Browse shelf) 3 Available K/1628/1628/19
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF5415.153.C723(11e) (Browse shelf) 4 Available K/1629/1629/19

Includes index.

Content: 1. Overview and opportunity identification/selection: The strategic elements of product development -- The new products process -- Opportunity identification; strategic planning for new products -- 2. Concepts generation: Creativity and the product concept -- Finding and solving customers’ problems -- Analytical attributes approaches; introduction and perceptual mapping -- Analytical attributes approaches; trade-offs analysis and qualitative techniques -- 3. Concept/project evaluation: The concept evaluation system – concept testing -- The full screen -- Sales forecasting and financial analysis -- Product protocol -- 4. Development: Design -- Development team management -- Product use testing -- 5. Launch: Strategic launch planning -- Implementation of strategic plan -- Market testing -- Launch management -- Public policy issues --

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