Marketing: concepts and strategies. / William M. Pride, O. C. Ferrell
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.P65 (Browse shelf) | Available | K/1610/1610/19 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY shelves, Shelving location: General Stacks Close shelf browser
HF5415.J5 Principles and practice of marketing. / | HF5415. M21 Marketing ethics : cases and readings. / | HF5415.P21 Applied marketing. / | HF5415.P65 Marketing: concepts and strategies. / | HF5415.P651 Marketing foundations. / | HF5415.P652 Marketing foundations. / | HF5415.P653 Marketing foundations. / |
Includes bibliographical references and indexes.
Contents: 1. Marketing and its environment: An overview of strategic marketing -- Strategic planning -- The marketing environment -- Social responsibility and ethics in marketing -- 2. Buyer behavior and target market selection: Marketing research and information systems -- Target markets: segmentation and evaluation -- Consumer buying behavior -- Organizational markets and buying behavior -- 3. Product decisions: Product concepts -- developing and managing products -- Branding and packaging -- service -- 4. Distribution decisions: Marketing channels and supply chain management -- Wholesaling and physical distribution -- Retailing -- 5. Promotion decisions: Integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion -- 6. Pricing decisions: Pricing concepts -- setting prices -- 7. Implementation and electronic marketing: Marketing implementation and control -- Marketing on the internet -- E - marketing --
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