Retail management: a strategic approach. / Barry Berman, Joel R. Evans.
Material type: TextPublisher: Upper Saddle River, New Jersey: Pearson, 2013Edition: 12th edDescription: xxviii, 589 p.: ill.; 29 cmISBN: 9780132720823 / 9780273768562Subject(s): Retail trade -- ManagementDDC classification: 658.8/7 LOC classification: HF5429.B45(12e)Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5429.B45(12e) (Browse shelf) | 1 | Available | K/1472/1472/19 | |
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Includes bibliographical references and indexes.
Contents: 1. An Overview of strategic retail management: An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- 2. Situation analysis: Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based and other forms of nontraditional retailing -- 3. Targeting customers and gathering information: Identifying and understanding consumers -- Information gathering and processing in retailing -- 4. Choosing a store location: Trading-area analysis -- Site selection -- 5. Managing a retail business: Retail organization and human resource management -- Operations management: Financial dimensions -- Operations management: operational dimensions -- 6. Merchandise management and pricing: Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- 7. Communicating with the customer: Establishing and maintaining a retail image -- Promotional strategy -- 8. Putting it all together: Integrating and controlling the retail strategy --
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