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Consumer behavior: buying, having, and being. / Michael R. Solomon, Judith Lynne Zaichkowsky and Rosemary Polegato.

By: Solomon, Michael RContributor(s): Zaichkowsky, Judith Lynne | Polegato, RosemaryMaterial type: TextTextPublisher: Upper Saddle River, New Jersey: Pearson Prentice Hall, 2010Edition: 5th Canadian edDescription: xiv, 591 p. : ill. (chiefly col.) ; 29 cmISBN: 9780137018284Subject(s): Consumer behaviorLOC classification: HF5415.32.S64
Contents:
Contents: 1. Consumers in the marketplace: An introduction to consumer behaviour -- 2. Consumers as individuals: Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- 3. Consumers as decision makers: Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Household decision making -- 4. Consumers and subcultures: Income and social class -- Age subcultures -- Canadian identity and ethnic subcultures -- 5. Consumers and culture: Cultural influences on consumer behaviour -- The creation and diffusion of culture --
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Item type Current location Home library Call number Status Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF5415.32.S64(5e) (Browse shelf) Available K/1609/1609/19

Includes bibliographical references and indexes.

Contents: 1. Consumers in the marketplace: An introduction to consumer behaviour -- 2. Consumers as individuals: Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- 3. Consumers as decision makers: Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Household decision making -- 4. Consumers and subcultures: Income and social class -- Age subcultures -- Canadian identity and ethnic subcultures -- 5. Consumers and culture: Cultural influences on consumer behaviour -- The creation and diffusion of culture --

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