International marketing strategy: analysis, development, and implementation. / Isobel Doole, and Robin Lowe.
Material type:
TextPublisher: New York: South-Western, 2008Edition: 5th edDescription: xxiv, 461 p. : illISBN: 9781844807635; 0415089859 (pbk.)Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.8/48 LOC classification: HF1416.D69
Contents:
Contents: An Introduction to international marketing -- The International trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis --
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Includes bibliographical references and index.
Contents: An Introduction to international marketing -- The International trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis --
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