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Political marketing: principles and applications. / Jennifer Lees-Marshment.

By: Lees-Marshment, JenniferMaterial type: Text

TextPublisher: New York: Routledge, 2009Description: xix, 294 p. : ill. ; 26 cmISBN: 9780415431286 (hbk.); 041543128X (hbk.); 9780415431293 (pbk.); 0415431298 (pbk.); 9780203875223 (ebook); 0203875222 (ebook)Subject(s): Campaign management | Political campaigns | Marketing -- Political aspectsDDC classification: 324.7/3 LOC classification: JF2112.C3.L44

Contents:

Contents: The political market and the rise of the political consumer -- What is political marketing? -- Political marketing strategy -- Understanding the market: market intelligence, consultation and participation -- Product development and branding -- Internal marketing; marketing to volunteers and the party -- Marketing communication and campaigns -- Marketing in government: delivering and staying in touch -- Global knowledge transfer -- Political marketing and democracy --

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Item type	Current location	Home library	Call number	Copy number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	JF2112.C3.L44 (Browse shelf)	1	Available		K/1617/1617/19
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	JF2112.C3.L441 (Browse shelf)	2	Available		K/1618/1618/19

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Includes bibliographical references and index.

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Wisconsin International University College Main Library

Political marketing: principles and applications. / Jennifer Lees-Marshment.

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