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Retailing. / Patrick M. Dunne, Robert F. Lusch, James R. Carver.

By: Dunne, Patrick MContributor(s): Lusch, Robert F | Carver, James RMaterial type: TextTextPublisher: Mason, OH: South-Western Cengage Learning, 2014Edition: 8th edDescription: xxxi, 683 pages : color illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781285091136; 1285091132Subject(s): Retail tradeDDC classification: 658.8/7 LOC classification: HF5429.R47(8e)
Contents:
Contents: 1. Introduction to retailing: Perspectives on retailing -- Retail strategic planning and operations management -- 2. The retail environment: Retails customers -- Evaluating the competition in retailing -- Managing the supply chain -- Legal and ethical behavior -- 3. Market selection and location analysis: Market selection and retail location analysis -- 4. Managing retail operations: Managing a retailer's finances -- Merchandise buying and handling -- Retail pricing -- Advertising and retails selling -- Stier layout and design -- 5. Retailing's future: Reforming retails strategy --
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Item type Current location Home library Call number Status Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF5429.R47(8e) (Browse shelf) Available K/1405/1405/19

Includes bibliographical references and indexes.

Contents: 1. Introduction to retailing: Perspectives on retailing -- Retail strategic planning and operations management -- 2. The retail environment: Retails customers -- Evaluating the competition in retailing -- Managing the supply chain -- Legal and ethical behavior -- 3. Market selection and location analysis: Market selection and retail location analysis -- 4. Managing retail operations: Managing a retailer's finances -- Merchandise buying and handling -- Retail pricing -- Advertising and retails selling -- Stier layout and design -- 5. Retailing's future: Reforming retails strategy --

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