Wisconsin International University College Main Library catalog › Details for: Consumer behavior: an applied approach. /

Normal view MARC view ISBD view

Consumer behavior: an applied approach. / Nessim Hanna, Richard Wozniak

By: Hanna, NessimContributor(s): Wozniak, RichardMaterial type: Text

TextPublisher: Upper Saddle River, N.J. : Prentice Hall, 2001Description: xxi, 586 p. : col. illISBN: 0130895024Subject(s): Consumer behavior | Consumer behavior -- United StatesDDC classification: 658.8'342 LOC classification: HF5415.33.U6.H36 |

Contents:

Contents: Introduction to consumer behavior -- Consumer research -- Segmentation, Targeting, and positioning -- Consumer perception -- Consumer learning and memory -- Consumer attitudes -- Motivation and emotion -- Personality, lifestyle, and self- concept -- Consumer decision making -- Communication -- Diffusion of innovations -- Group influence -- The family and generational cohorts -- Personal influence and word of mouth -- Social class -- Culture and microcultures --

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )
Comments ( 0 )

Item type	Current location	Home library	Call number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5415.33.U6.H36 (Browse shelf)	Available		K/1647/1647/19

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.

Wisconsin International University College Main Library

Consumer behavior: an applied approach. / Nessim Hanna, Richard Wozniak

If you have any concerns or questions; kindly contact the library