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Marketing: foundations and applications. / Carolyn F. Siegel.

By: Siegel, Carolyn FMaterial type: TextTextPublisher: Chicago: Irwin/Mirror Press, 1996Description: (various paging) : ill. (some col.) ; 26 cmISBN: 0256162980 (alk. paper); 9780256162981Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415.S46
Contents:
Contents: 1. Introduction: market place, decision making, and consumers: An introduction to marketing -- Making marketing decisions- developing marketing plan -- Segmenting the market: consumer buying decisions -- 2. Market analysis-- a broader perspective: The marketing environment -- Multicultural and international marketing -- Marketing research and information technology -- 3. The marketing mix: Understanding product -- Product processes -- Understanding price -- Place; the role of retailing -- Place; Distribution and wholesaling -- Understanding promotion -- The promotion mix; advertising, sales promotion, personal selling, public relation, and direct marketing --4. Extending marketing: Extending marketing: marketing services and not-for-profit marketing -- managing marketing --
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Item type Current location Home library Call number Status Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF5415.S46 (Browse shelf) Available K/1611/1611/19

Includes bibliographical references and indexes.

Contents: 1. Introduction: market place, decision making, and consumers: An introduction to marketing -- Making marketing decisions- developing marketing plan -- Segmenting the market: consumer buying decisions -- 2. Market analysis-- a broader perspective: The marketing environment -- Multicultural and international marketing -- Marketing research and information technology -- 3. The marketing mix: Understanding product -- Product processes -- Understanding price -- Place; the role of retailing -- Place; Distribution and wholesaling -- Understanding promotion -- The promotion mix; advertising, sales promotion, personal selling, public relation, and direct marketing --4. Extending marketing: Extending marketing: marketing services and not-for-profit marketing -- managing marketing --

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