Sales management. / Douglas J. Dalrymple, William L. Cron, Thomas E. DeCarlo.

By: Dalrymple, Douglas JContributor(s): Cron, William L | DeCarlo, Thomas EMaterial type: TextTextPublisher: Hoboken, NJ: Wiley, 2004Edition: 8th edDescription: xix, 601 p. : ill. (some col.), col. maps ; 27 cmISBN: 047123060X (alk. paper); 0471451711Subject(s): Sales management | Sales Management -- Case studiesDDC classification: 658.8/1 LOC classification: HF5438.4.D34(8e)Online resources: Publisher description | Table of contents only | Contributor biographical information
Contents:
Contents: Introduction to selling and sales management -- Strategy and sales program planning -- Sales opportunity management -- Account relationship management -- Customer interaction management -- Sales force organization -- Recruiting and selecting personnel -- Sales training -- Leadership -- Ethical leadership -- Motivating salespeople -- Compensating salespeople -- Evaluating performance --
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Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF5438.4.D34(8e) (Browse shelf) Available K/1530/1530/19

Includes bibliographical references (p. 565-581) and indexes.

Contents: Introduction to selling and sales management -- Strategy and sales program planning -- Sales opportunity management -- Account relationship management -- Customer interaction management -- Sales force organization -- Recruiting and selecting personnel -- Sales training -- Leadership -- Ethical leadership -- Motivating salespeople -- Compensating salespeople -- Evaluating performance --

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