Sales management. / Douglas J. Dalrymple, William L. Cron, Thomas E. DeCarlo.
Material type: TextPublisher: Hoboken, NJ: Wiley, 2004Edition: 8th edDescription: xix, 601 p. : ill. (some col.), col. maps ; 27 cmISBN: 047123060X (alk. paper); 0471451711Subject(s): Sales management | Sales Management -- Case studiesDDC classification: 658.8/1 LOC classification: HF5438.4.D34(8e)Online resources: Publisher description | Table of contents only | Contributor biographical informationItem type | Current location | Home library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5438.4.D34(8e) (Browse shelf) | Available | K/1530/1530/19 |
Includes bibliographical references (p. 565-581) and indexes.
Contents: Introduction to selling and sales management -- Strategy and sales program planning -- Sales opportunity management -- Account relationship management -- Customer interaction management -- Sales force organization -- Recruiting and selecting personnel -- Sales training -- Leadership -- Ethical leadership -- Motivating salespeople -- Compensating salespeople -- Evaluating performance --
There are no comments on this title.