Marketing foundations. / William M. Pride, O. C. Ferrell
Material type: TextPublisher: New York: South-Western, 2011Edition: 4th edDescription: xix, 474 p. + [various pagings] : illISBN: 9780538756372; 0538756373Subject(s): Export marketing | International business enterprisesDDC classification: 658.8/48 LOC classification: HF5415.P65Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.P65 (Browse shelf) | 1 | Available | K/1416/1416/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.P651 (Browse shelf) | 2 | Available | K/1417/1417/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.P652 (Browse shelf) | 3 | Available | K/1418/1418/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.P653 (Browse shelf) | 4 | Available | K/1419/1419/19 |
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HF5415.P21 Applied marketing. / | HF5415.P65 Marketing: concepts and strategies. / | HF5415.P651 Marketing foundations. / | HF5415.P652 Marketing foundations. / | HF5415.P653 Marketing foundations. / | HF5415.Q26 Marketing for English-speaking West Africa: a scientific approach. / | HF5415.Q261 Marketing for English-speaking West Africa: a scientific approach. / |
Includes bibliographical references and indexes.
Contents: 1. Strategic marketing and its environment: Customer-driven strategic marketing -- Planning marketing strategies -- The marketing environment, social responsibility and ethics -- 2. Marketing research and target markets: Marketing research and information systems -- Target markets; segmentation and evaluation -- 3. Customer behavior: Consumer buying behavior -- Business markets and buying behavior -- Global markets and international marketing -- 4. Product decisions: Product, branding and packaging concepts -- Developing and managing goods and services -- 5. Pricing decisions: Pricing fundamentals -- Pricing management -- 6. Distribution decisions: Marketing channels and supply-chain management -- Retailing, direct marketing and wholesaling -- 7. Promotion decisions: Integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion --
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