Business marketing management: B2B / Michael D. Hutt, Thomas W. Speh.
Material type: TextPublisher: London: South-Western, Cengage Learning, 2014Description: xvii, 348 p. : ill. ; 27 cmISBN: 9781408093719Subject(s): Industrial marketing -- Management -- Case studiesDDC classification: 658.8/04 LOC classification: HF5415.13.H97Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.H97 (Browse shelf) | 1 | Available | K/1428/1428/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.H971 (Browse shelf) | 2 | Available | K/1429/1429/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.H972 (Browse shelf) | 3 | Available | K/1621/1621/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.H973 (Browse shelf) | 4 | Available | K/1622/1622/19 |
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Includes bibliographical references and indexes.
Contents: 1. The environment of business marketing: A business marketing perspective -- 2. Managing relationships in business marketing: Organizational buying behaviour -- Customer relationship management strategies for business markets 3. Assessing market opportunities: Segmenting the business market and estimating segment demand -- 4. Formulating business marketing strategy: Business marketing planning: strategic perspectives -- Business marketing strategies for global markets -- Managing products for business markets -- Managing service for business markets -- Managing innovation and new industrial product development -- Managing business marketing channels -- Supply chain management -- Pricing strategies for business markets -- Business marketing communications -- 5. Evaluating business marketing strategy and performance: Marketing performance measurement --
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