Essentials of marketing research: a hands-on orientation. / Naresh K. Malhotra.
Material type:
TextPublisher: Harlow, England: Pearson, 2015Description: 432 p. : col. ill. ; 26 cmISBN: 9781292060163; 1292060166Subject(s): Marketing researchLOC classification: HF5415.2.M29| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.2.M29 (Browse shelf) | 1 | Available | K/1401/1401/19 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.2.M291 (Browse shelf) | 2 | Available | K/1402/1402/19 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.2.M292 (Browse shelf) | 3 | Available | K/1403/1403/19 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.2.M293 (Browse shelf) | 4 | Available | K/2899/0033/22 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.2.M294 (Browse shelf) | 5 | Available | K/1574/1574/19 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.2.M295 (Browse shelf) | 6 | Available | K/1575/1575/19 |
Includes bibliographical references and index.
Contents: 1. Introduction and early phase of marketing research: Introduction to marketing research -- Defining the marketing research problem and developing an approach -- 2. Research design formulation: Research design, secondary and syndicated data -- Qualitative research -- Survey and observation -- Experimental and casual research -- Measurement and scaling -- Questionnaire and form design -- Sampling design and procedures -- 3. Data collection, analysis, and reporting: Data collection and preparation -- Data analysis: frequency distribution, hypothesis testing, and cross tabulation -- Data analysis: Hypothesis testing and related to differences, correlation and regression -- Report preparation and presentation --
There are no comments on this title.