Retailing management. / Michael Levy, Barton A. Weitz and Dhruv Grewal.
Material type:
TextPublisher: New York: McGraw-Hill Education, 2014Edition: 9th edDescription: xxxiii, 670 pages : colored illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781259060663; 1259060667Subject(s): Retail trade -- ManagementDDC classification: 658.8/7 LOC classification: HF5429.L48(9e)| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5429.L4828(9e) (Browse shelf) | 1 | Available | 8776/227/20 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5429.L48281(9e) (Browse shelf) | 2 | Available | 8777/228/20 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5429.L48282(9e) (Browse shelf) | 3 | Available | 8778/229/20 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5429.L484(9e) (Browse shelf) | 5 | Available | K/1465/1465/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5429.L486(9e) (Browse shelf) | 7 | Available | K/1467/1467/19 |
Includes bibliographical references and index.
Contents: 1. The world of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior -- 2. Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- 3. Merchandise management -- Managing the merchandise planning process buying merchandise -- retail pricing retail communication Mix -- Store management: Managing the store -- Store layout, design, and visual merchandising -- Customer service --
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