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Social marketing. / Lynne Eagle...[et al.].

By: Eagle, LynneContributor(s): Eagle, LynneMaterial type: Text

TextPublisher: New York: Pearson Education, 2013Description: pages cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780273727224 (print)Subject(s): Social marketingDDC classification: 658.8 LOC classification: HF5414.E17

Contents:

Contents: 1. The principles of social marketing: What is social marketing? -- The core principles of social marketing -- The social marketing intervention planning process -- Upstream, policy, and partnerships -- Ethical issues in social marketing -- 2. Understanding the consumer : Understanding the customer: the role of theory -- Conducting research in social marketing -- Segmentation -- Social forces and population-level effects -- 3. Designing effective social marketing solutions: Designing social marketing interventions : products, branding, channels and places -- Message framing -- Creativity in social marketing -- Media planning -- The challenges of evaluation --

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Item type	Current location	Home library	Call number	Copy number	Status	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5414.E17 (Browse shelf)	1	Available	K/1420/1420/19
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5414.E171 (Browse shelf)	2	Available	K/1421/1421/19
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5414.E172 (Browse shelf)	3	Available	K/1422/1422/19
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5414.E173 (Browse shelf)	4	Available	K/1423/1423/19

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Previous	HF5382.7.B581 Career achievement: growing your goals. /	HF5386.M47 What they don't teach you at Harvard Business School. /	HF5387.G75 Business ethics and corporate social responsibility. /	HF5414.E173 Social marketing. /	HF5414.H561 Social business by design : transformative social media strategies for the connected company. /	HF5414.H562 Social business by design : transformative social media strategies for the connected company. /	HF5415.A59 The invisible brand : marketing in the age of automation, big data, and machine learning. /	Next

Includes bibliographical references and index.

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Wisconsin International University College Main Library

Social marketing. / Lynne Eagle...[et al.].

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