Introduction to marketing. / Carl McDaniel, Charles W Lamb, and Joseph F. Hair, Jr.
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TextPublisher: Australia: Cengage learning, 2011Edition: 11th edDescription: xxv,777 p.: ill(some col.); 27cmISBN: 9780538754873; 0538754877Subject(s): MarketingLOC classification: HF5415.M14(11e)| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.M14(11e) (Browse shelf) | 1 | Available | 9283/732/22 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.M141(11e) (Browse shelf) | 2 | Available | 9284/733/22 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.M142(11e) (Browse shelf) | 3 | Available | 29285/734/22 | |
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| HD38.5.B697(4e) Supply chain logistics management / | HD38.5.B6971(4e) Supply chain logistics management / | HD38.5.B6972(4e) Supply chain logistics management / | HF5415.M14(11e) Introduction to marketing. / | HF5415.M141(11e) Introduction to marketing. / | HF5415.M142(11e) Introduction to marketing. / | HF5437.M648(6e) Purchasing and supply chain management / |
Includes index
Contents: 1.The World of marketing: An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- 2. Analyzing market opportunities: Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- 3. Product decisions: Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- 4.Distribution decisions: Marketing channels -- Supply chain management -- Retailing -- 5. Promotion and communication strategies: Promotional planning for competitive advantage -- Advertising and public relations -- Sales promotion and personal selling -- 6. Pricing decisions: Pricing concepts -- Setting the right price -- 7. Technology-driven marketing: Customer relationship management(CRM) --
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