International marketing. / Philip R. Cateora.
Material type: TextSeries: The Irwin series in marketingPublisher: Homewood, IL : Irwin, c1993Edition: 8th edDescription: xxiv, 776 p. : ill. (some col.), maps ; 24 cmISBN: 0256105138Subject(s): Export marketing | International business enterprisesDDC classification: 658.8/48 LOC classification: HF1009.5.C35Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1009.5.C35 (Browse shelf) | 1 | Available | 1998/12 |
Includes bibliographical references and indexes.
Contents: An Overview: The Scope and challenges of global marketing -- Global business environment -- The Cultural environment: Geography and history - the foundation of cultural understanding -- Cultural dynamics in assessing global markets -- Business customs and practices in global marketing -- Political environment - a critical issue -- The International legal environment -- Developing markets and market behaviour -- Multinational market regions and market groups -- Global marketing management: Global marketing management- planning and organization -- Researching global markets -- Developing consumer products for global markets -- Marketing industrial products and business services -- International distribution system -- Export trade mechanics and logistics -- The Global advertising and promotion effort -- Personal selling and personnel management -- Pricing for international markets -- Corporate context of marketing: Financial requirements for global marketing.
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