Marketing communications: discovery, creation and conversations. / Chris Fill and Sarah Turnbull
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.123.F55(7e) (Browse shelf) | 1 | Available | K/1552/1552/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.123.F551(7e) (Browse shelf) | 2 | Available | K/2207/2207/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.123.F552(7e) (Browse shelf) | 3 | Available | K/2208/2208/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.123.F553(7e) (Browse shelf) | 4 | Available | K/2209/2209/19 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY shelves, Shelving location: General Stacks Close shelf browser
TK6550.S53(2e) Basic radio and television. / | TK6550.S531(2e) Basic radio and television. / | HF5437.M651(2e) Management in the purchasing function. / | HF5415.123.F553(7e) Marketing communications: discovery, creation and conversations. / | QA76.9.D3.R16(3e) Database management systems. / | QA76.9.D3.R161(3e) Database management systems. / | T58.6.L372(11e) Management information systems: managing the digital firm. / |
Includes bibliographical references and index.
Contents: 1. Introduction to marketing communications: Introducing marketing communications -- Communications: forms and conversations -- Audience insight: information processing and behaviour -- How marketing communications work -- 2. Managing marketing communications: Marketing commutations: strategy and planning -- Marketing commutations: objectives and positioning -- The communications industry: structure, operations and finance -- Evaluation and metrics -- Branding and marketing communications -- Integrated marketing communications -- 3. The marketing communications mix: Advertising: role, forms and strategy -- Public relations: principles and practice -- Sponsorship -- Direct marketing and personal selling -- Sales promotion, field marketing and brand experience -- Brand placement, exhibitions, packaging and licensing -- Messages and creativity -- Media - principles and practice -- Social, search and other interactive media -- Media planning: reaching audiences --
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