Digital business and e-commerce management: strategy, implementation and practice. / Dave Chaffey
Material type:
TextPublisher: New York: Pearson, 2015Edition: 6th edDescription: xxxi, 680 p.: illContent type: text Media type: unmediated Carrier type: volumeISBN: 9780273786542Uniform titles: E-business and e-commerce management Subject(s): Electronic commerce | Business enterprises -- Computer networksDDC classification: 658.8/72 LOC classification: HF5548.32.C47
Contents:
Contents: Introduction to digital business and e-commerce -- Marketplace analysis for e-commerce -- Managing digital business infrastructure -- E-environment -- Digital business strategy -- Supply chain management -- E-procurement -- Digital marketing -- Customer relationship management -- Change management -- analysis and design -- Digital business service implementatiin and optimisation --
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5548.32.C47(6e) (Browse shelf) | Available | K/967/967/19 |
Contents: Introduction to digital business and e-commerce -- Marketplace analysis for e-commerce -- Managing digital business infrastructure -- E-environment -- Digital business strategy -- Supply chain management -- E-procurement -- Digital marketing -- Customer relationship management -- Change management -- analysis and design -- Digital business service implementatiin and optimisation --
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