A framework for marketing management. / Philip Kotler
Material type: TextPublisher: Upper Saddle River: Prentice Hall, 2003Description: xx, 363 p.: illISBN: 0131001175Subject(s): Marketing -- ManagementLOC classification: HF5415.13.K63Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.K63(2e) (Browse shelf) | 1 | Available | K/1007/1007/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.K631(2e) (Browse shelf) | 2 | Available | K/1008/1008/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.K632(2e) (Browse shelf) | 3 | Available | K/1009/1009/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.K633(2e) (Browse shelf) | 4 | Available | K/1010/1010/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.K634(2e) (Browse shelf) | 5 | Available | K/1011/1011/19 |
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KF889.85.J54(7e) Business: its legal, ethical and global environment. / | KF889.85.J541(7e) Business: its legal, ethical and global environment. / | HF5415.13.K631(2e) A framework for marketing management. / | HF5415.13.K632(2e) A framework for marketing management. / | HE305.M48(2e) Urban transportation planning: a decision-oriented approach. / | HE305.M481(2e) Urban transportation planning: a decision-oriented approach. / | HD82.T48(8e) Growth & development with special reference to developing economies. / |
Includes index
Contents: Part 1 Understanding marketing management: Defining marketing for the twenty-first century -- Adapting marketing to the new economy -- Building customer satisfaction, value, and retention -- Part 2 Analyzing marketing opportunities: Winning markets through strategic planning -- Understanding markets, market demand, and the marketing environment -- Analyzing consumer markets and buyer behavior -- Analyzing business markets and buyer behavior -- Dealing with the competition -- Identifying market segments and selecting target markets --
Part 3 Making marketing decisions: Developing, positioning, differentiating products through the life cycle -- Setting product and brand strategy -- Designing and managing services -- Designing pricing strategies and programs -- Part 4 Managing and delivering marketing programs:
Designing and managing value networks and marketing channels -- Managing retailing, wholesaling, and market logistics -- Designing and managing integrated marketing communications -- Managing the sales force --
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