Includes bibliographical references and index.

Contents: Part 1. Entrepreneurship: A World Of Opportunity. -- The Entrepreneurial Life. -- Integrity And Ethics Of Entrepreneurship. Part 2. Starting From Scratch Or Joining An Existing Business. -- Starting The Business. -- Franchises And Buyouts. -- The Family Business. Part 3. Developing The New Venture Business Plan. -- Creating Business Plans. -- The Marketing Plan. -- The Organization Of The Business. -- The Location Plan. -- Financial Statements. -- Projecting Financial Requirements. -- . A Firm's Sources Of Financing. --. The Harvest Plan. Part 4. Focusing On The Customer: Marketing Growth Strategies. --. Customer Relationships. -- Product And Supply Chain Management. -- . Pricing And Credit. --. Promotional Planning. -- Global Marketing. Part 5. Managing Growth In The Small Business. -- Professional Management And Leadership --. Human Resource Management -- Operations Management. -- Managing The Firm's Assets. -- Risk Management.

Delves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. This book provides the resources your students may reference and rely upon throughout their entire business careers.