Marketing management: corporate insights, best practices and case studies. / Arun Kumar, N. Meenakshi
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TextPublisher: New Delhi: VIKAS Publishing, 2011Edition: 2nd edDescription: xviii, 942 p. : illISBN: 9788125942597; 8125942599Subject(s): Nonprofit organizations -- Marketing | Nonprofit-Organisation | Nonprofit -- MarketingLOC classification: HF5415.13.K96| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.K96(2e) (Browse shelf) | Available | K/1015/1015/19 |
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Includes bibliographical references and index.
Contents: Fundamentals of marketing -- Marketing research -- marketing environment -- Consumer behaviour -- Segmentation and targeting -- Positioning -- Project management -- Brand management -- Management innovations -- Pricing strategy -- Distribution -- Retailing -- Integrated marketing communication -- Advertising management -- Competitive marketing strategy -- Direct marketing -- Internet marketing -- Personal selling and sales managemtn -- Business marketing -- Marketing services -- International marketing -- Marketing for non-profit organizations -- Rural marketing --
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