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E-marketing. / Judy Strauss and Raymond Frost.

By: Strauss, JudyContributor(s): Frost, RaymondMaterial type: Text

TextPublisher: Upper Saddle River : Pearson Education Inc., 2014Edition: 7th edDescription: 496 p. : illISBN: 9781292000411; 1292000414Subject(s): Internet marketingLOC classification: HF5415.1265.S77

Contents:

Contents: Part 1: E-marketing in context: Past, present and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Part 2: E-marketing environment: Global e-markets -- Ethical and legal issues -- Part 3: E-marketing strategy: E-marketing research -- Connected consumer online -- Segmentation, targeting, differentiation and positioning strategies -- Part 4: E-marketing management: Product: the online offer -- Price: the online value -- The internet for distribution -- E-marketing communication: owned media -- E-marketing communication: paid media -- E-marketing communication: earned media -- Customer relationship management.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF6415.1265.S77(7e) (Browse shelf)	Available		K/999/999/19

Includes index.

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Wisconsin International University College Main Library

E-marketing. / Judy Strauss and Raymond Frost.

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