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International marketing. / Michael R.Czinkota, Ilkka A. Ronkainen

By: Czinkota, Michael RContributor(s): Ronkainen, Iikka AMaterial type: TextTextPublisher: New York: Thomson/South Western 2007Edition: 8th edDescription: xxix, 646 p. : illISBN: 0324317026Subject(s): Export marketingLOC classification: HF1416.95
Contents:
Contents: PART 1: THE INTERNATIONAL MARKETING ENVIRONMENT. 1. Global marketing imperatives -- 2. Trade institutions and trade policy -- 3. The cultural environment -- 4. The economic environment -- 5. The political and legal environment -- PART 2: FINDING GLOBAL CUSTOMERS. 6. Strategic planning -- 7. Marketing organization, implementation, and control -- 8. Research -- 9. Market entry and expansion -- PART 3: THE GLOBAL MARKETING MIX. 10. Product adaptation -- 11. Export pricing -- 12. Marketing communication-- 13. Distribution management -- PART 4: LEADERSHIP IN GLOBAL MARKETING. 14. Global product management and branding -- 15. Global services -- 16. Global logistics and materials management -- 17. Global pricing -- 18. Global promotional strategies --
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Item type Current location Home library Call number Status Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HF1416.C95(8e) (Browse shelf) Available K/979/979/19

Includes glossary and index

Contents:
PART 1: THE INTERNATIONAL MARKETING ENVIRONMENT.
1. Global marketing imperatives --
2. Trade institutions and trade policy --
3. The cultural environment --
4. The economic environment --
5. The political and legal environment --
PART 2: FINDING GLOBAL CUSTOMERS.
6. Strategic planning --
7. Marketing organization, implementation, and control --
8. Research --
9. Market entry and expansion --
PART 3: THE GLOBAL MARKETING MIX.
10. Product adaptation --
11. Export pricing --
12. Marketing communication--
13. Distribution management --
PART 4: LEADERSHIP IN GLOBAL MARKETING.
14. Global product management and branding --
15. Global services --
16. Global logistics and materials management --
17. Global pricing --
18. Global promotional strategies --


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