Electronic commerce 2012: a managerial and social networks perspective. / Efraim Turban ...[et al.]
Material type:
TextPublisher: Boston: Pearson, 2012Edition: 7th edDescription: 791 p. : illISBN: 9780273761341; 027376134XSubject(s): Electronic commerce | Electronic data interchange | Business enterprises -- Computer networksLOC classification: HF5548.32.E38| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5548.32.E38(7e) (Browse shelf) | Available | K/977/977/19 |
Includes index.
Contents: 1. Introduction to e-commerce and e-marketplaces: Overview of electronic commerce-- E-commerce: mechanisms, infrastructure and tools -- 2. EC applications: Retailing in electronic commerce: products and services -- B2B e-commerce -- Innovative EC systems -- 3. Emerging EC platforms: Mobile commerce and ubiquitous computing -- Social commerce -- 4. EC support services: Marketing and advertising in e-commerce -- E-commerce security and fraud protection -- Electronic commerce payment systems -- Order fulfilment along the supply chain and other EC support services -- 5. E-commerce strategy and implementation: EC strategy, globalization and SMEs -- Implementing EC systems -- E-commerce: regulatory, ethical and social environments --
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