Economics for business. / David Begg and Damian Ward

By: Begg, DavidContributor(s): Ward, DamianMaterial type: TextTextPublisher: London: McGraw-Hill, 2016Edition: 5th edDescription: xvii, 482 p.: illsISBN: 9780077175283; 007717528XSubject(s): EconomicsLOC classification: HB171.5.B35
Contents:
Contents: SECTION 1. Introduction: Economics for business -- SECTION 2. Understanding markets: Consumers in the market place -- Firms in the market place Markets in action -- SECTION 3. Competition and profitability: Market structure and firm performance -- Strategic rivalry Growth strategies -- Governing business -- SECTION 4. Domestic macroeconomics: Introduction to the macroeconomy -- Measuring macroeconomic variables and policy issues -- Expenditure and fiscal policy -- Money, banking and interest Inflation, output and economic policy -- Supply-side policies and economic growth -- SECTION 5. Global economics: Exchange rates and the balance of payments -- Globalization -- Glossary --
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Includes index.

Contents: SECTION 1. Introduction: Economics for business --
SECTION 2. Understanding markets: Consumers in the market place -- Firms in the market place Markets in action --
SECTION 3. Competition and profitability: Market structure and firm performance -- Strategic rivalry Growth strategies -- Governing business --
SECTION 4. Domestic macroeconomics: Introduction to the macroeconomy -- Measuring macroeconomic variables and policy issues -- Expenditure and fiscal policy -- Money, banking and interest Inflation, output and economic policy -- Supply-side policies and economic growth --
SECTION 5. Global economics: Exchange rates and the balance of payments -- Globalization -- Glossary --

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