Crafting and executing strategy: concepts and cases. / Arthur Thomson [et al.]
Material type: TextPublisher: New York: McGraw-Hill, 2012Edition: 18th edDescription: 461 p.+ 412 p. + [various pagings]: illISBN: 9780071317009; 0071317007Subject(s): Strategic planning. Strategic planning--Case studiesLOC classification: HD30.28.T53Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.28.T53(18e) (Browse shelf) | 1 | Available | K/788/788/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.28.T531(18e) (Browse shelf) | 2 | Available | K/789/789/19 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY shelves, Shelving location: General Stacks Close shelf browser
HC79.E5.C15(6e) Environmental economics and management: theory, policy, and applications. / | HC79.E5.C152(6e) Environmental economics and management: theory, policy, and applications. / | HD30.28.T53(18e) Crafting and executing strategy: concepts and cases. / | HD30.28.T531(18e) Crafting and executing strategy: concepts and cases. / | HB135.R66(3e) Basic mathematics for economists. / | HB135.R661(3e) Basic mathematics for economists. / | HB135.R662(3e) Basic mathematics for economists. / |
Includes index.
Contents: Concepts and techniques for crafting and executing strategy: What is strategy and why is it important? -- Charting a company's direction: vision, and mission, objectives -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position -- Strategies for competing in international markets -- Corporate strategy: diversification nd the multibusiness -- Ethics, corporate social responsibility, environmental sustainability and strategy -- Building an organization capable of good strategy execution -- Managing internal operations -- Corporate culture and leadership -- Cases in crafting and executing strategy: Afrigator -- Competition in energy drinks -- Competition in the golf equipment industry in 2009 -- Dell Inc in 2008 -- Atlassian: supporting the world with legendary service -- Nintendo's strategy in 2009 -- TomTom -- Apple Inc i 2010 -- Google strategy in 2010 -- Research in motion -- Problems at China Airlines -- Canadian Solar -- Cemex's cost of 'globalised' growth -- Corona beer -- Globalization of Komatsu -- PepsiCo's diversification strategy in 2008 -- Adidas in 2009 -- robin Hood -- Shangri-La Hotels -- Toyota Motor Company -- Starbucks' strategy and internal initiatives to return to profitable growth -- Rhino capture in Kruger National Park -- Coca-Cola India's corporate social responsibility -- Detecting unethical practices at supplier factories -- Indexes
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